Trainings and workshops provided by the Kyrgyz Community Based Tourism Association “Hospitality Kyrgyzstan”

Title: Tourism Marketing
Duration: 2-3 days
Target Group: Parties who are interested in promoting their tourism product

Main sessions:
 Introduction to Marketing
 Components of Marketing
 Specificity of Marketing services
 Demand and supply of tourism services
 Tourism classification
 Clients needs and motivation
 Segmentation of tourism market
 Tourist demand-driven product and its development and monitoring
 Price and calculation
 Main promotion tools and materials

Title: Welcoming Guests
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 How to provide tourists with the level of comfort they expect
 Calculation
 The main needs of clients
 Criteria for being a successful service provider
 Quality monitoring

Title: International Cuisine
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 Providing food for foreigners
 Food hygiene
 The main principles of menu development for breakfast, lunch and dinner
 Calculation
 How to lay the table
 Practical preparation of some dishes

Title: Product Development
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 What is marketing? Marketing complex. Supply and Demand of tourism services.
 Product development cycle. Tour description.
 Price. Calculating the cost of tourism products
 Promotion and sales channels

Title: Effective organization and work of Tourist Information Office Duration: 2-3 days Target Group: Service providers

Main sessions:
 TIO organizational standards
 Basics of working with clients at TIO
 Practical methods of selling
 Client and Needs
 Handling complaints

Title: Front Line Staff
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 The main needs of clients
 Anticipate needs
 What is a customer?
 Basic needs
 Quality
 Key indicators for client orientation
 Handling complaints

Title: Drawing up a Business Plan
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 Functions of a Business Plan
 The main chapters of a Business Plan
 Financial Plan: balance sheet, income statement, cash flow statement

Title: Sustainable Development of an Organization
Duration: 2-3 days
Target Group: Service providers

Main sessions:
 Concept of an organization's sustainability. Factors influencing an organization's sustainability
 The Onion model of an organization's development and its components.
 Common values of a group
 Mission, culture and structure of a group
 SWOT – analysis of a group as a team
 Developing an Action Plan stressing operational, institutional and financial sustainability

Title: Conflict Resolution and Team Building
Duration: 2-3 days
Target Group: Community member

Main sessions:
 Stages in the teams’ development
 The role of the leaders
 Conflicts, their categories and reasons why the occur
 Objections
 Conflict management

Title: Guide Training
Duration: 3-5 days
Target Group: Guides

Main sessions:
 Map reading and orientation
 Tours' main attractions and equipment needed
 Planning and arranging a tour
 Possible threats and first aid
 Instructions for horseback riding beginners